What Car Brands Hold Their Value Best?

October 20, 2025

What Car Brands Hold Their Value Best?

When it comes to resale value, some car brands consistently outperform others due to reliability, demand, brand perception, and low depreciation. Here’s a breakdown of the top car brands that hold their value best — based on real resale data over 3–5 years:

Top Brands That Hold Value Best (2024–2025 Trends)

1. Toyota

  • Why: Legendary reliability, low cost of ownership, high demand.
  • Top Models: Tacoma, 4Runner, Tundra, Land Cruiser

2. Lexus

  • Why: Toyota’s luxury brand — strong reliability with luxury appeal.
  • Top Models: GX, RX, LX

3. Porsche

  • Why: High demand, low production volume, prestige.
  • Top Models: 911, Macan, Cayman

4. Honda

  • Why: Practical, efficient, low-maintenance, strong resale.
  • Top Models: Civic, CR-V, Accord

5. Subaru

  • Why: Great AWD systems, outdoorsy image, strong brand loyalty.
  • Top Models: Outback, Crosstrek, Forester

6. Tesla

  • Why: High EV demand, over-the-air updates, tech image.
  • Note: Resale varies slightly more depending on market and incentives, but Model Y and Model 3 hold up especially well.

7. Jeep

  • Why: Rugged image, especially strong for Wranglers.
  • Top Models: Wrangler, Gladiator
  • Note: Other Jeep models depreciate more quickly.

 

⚠️    Brands That Depreciate Fast    ⚠️

 

  • Luxury brands like BMW, Mercedes-Benz, Audi (except rare or AMG/M models)
  • Jaguar, Land Rover, Alfa Romeo – poor reliability reputation
  • Nissan – especially sedans like Altima and Sentra
  • Chevrolet and Ford (non-truck) – trucks hold better, sedans depreciate faster

 

Happy vehicle shopping!!